Toys and other luxuries

Toys and other luxuries
In 1960, after 20 years of rationing, this car, other toys and luxury items are becoming more easily available. In practice, this means that goods can be imported from abroad. The 1960s is the decade when many people can now afford to spend more of their money on luxury items, entertainment and recreation. This brings with it a new kind of consumer culture. This toy car is from the Norem Baade department store in Kirkegata. It was made in England and imported to Norway in the 1960s. For kids going shopping in town with their parents, such automatic toy cars from abroad are nothing less than sensational.